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Wisconsin cottage food law

Cover of Wisconsin cottage food law PDF report
Cottage Pro $15 one time

Wisconsin Cottage Food Law — 229 pages and 72 counties

Full Wisconsin PDF (229 pages). This page stays free.

Wisconsin License & Permit Guide sample cover
What's insideWisconsin guide — sample cover
Wis. Stat. §97.29

Last updated: · Research verified · Full guide in Cottage Pro ($15 one time) (229 pages)

Cottage Pro · $15 one time

Full Wisconsin PDF (229 pages). This page stays free.

Wisconsin License & Permit Guide sample cover
What's insideWisconsin guide — sample cover
Print Wisconsin labels for your first market

Print Wisconsin labels for your first market

After the law page, this is the next thing most bakers need: a print-ready mockup with the Wisconsin home-kitchen disclaimer, allergen line, and net-weight fields.

This product was made in a private home not subject to state licensing or inspection.

The Crosodo 50-State Cottage Food Label Packet (287 pages) is included in Cottage Pro — 287 pages of per-state rules, official examples, and county extras. Open the combined packet. The Wisconsin mockup above stays free.

On every Wisconsin label
  • Product name, producer, and address (or allowed alternative)
  • Ingredients by weight and major allergens
  • Net weight / quantity
  • Wisconsin home-kitchen / “not inspected” disclaimer

Not legal advice. Verify wording with the state agency before a production print run.

What does the official Wisconsin state handout say?
Official state handout

Wisconsin Cottage Food Law — Official Guidance Summary

Wisconsin Department of Agriculture, Trade and Consumer Protection · Wis. Stat. §97.29 · Wisconsin Department of Agriculture, Trade and Consumer Protection
Source — verify on the official site

Official agency guidance changes without notice. The text below is reproduced for reference only — always confirm current rules on the agency website before relying on it.

Wisconsin's cottage food rules are set by Wis. Stat. §97.29. The summary below is drawn from Crosodo's verified statute research and official agency guidance. Always confirm current requirements on the state agency website before you sell.

Program basics

What law governs cottage food in Wisconsin?
  • Wisconsin Statutes Chapter 97 Food, §97.29 Food processing plants (cottage food exemption at §97.29(2)(b)2); supplemented by Kivirist v. DATCP court order (2017) for home bakers
What is the annual sales cap?
  • Tiered
Is registration or a permit required?
  • No
Is a food handler certificate required?
  • No
Are kitchen inspections required?
  • No

Allowed products and sales channels

What foods are allowed?
  • Two distinct pathways: (1) Statute §97.29(2)(b)2 allows unlicensed home-canned pickles and acidified vegetables/fruits (pH 4.6 or lower) sold at community events or farmers' markets, capped at $5,000/year; (2) The Kivirist court order (2017) allows home bakers of good character to sell nonhazardous, shelf-stable baked goods direct to consumer at low volume without a license, with no stated dollar cap.
  • DATCP may not enforce licensure against such bakers.
What foods are prohibited?
  • TCS (potentially hazardous) foods require a food processing plant license. The Kivirist exception applies only to baked goods — not to unbaked nonpotentially hazardous items (chocolates, fudge, candies, rice crispy treats, etc.), which remain subject to licensure per the 2024 Court of Appeals ruling.
  • Home-canned goods above $5,000/year require licensure.
Can I sell to retailers or restaurants (indirect sales)?
  • Home-canned goods must be sold at community or social events or farmers' markets in Wisconsin (§97.29(2)(b)2.b). The Kivirist court order applies to direct-to-consumer sales by home bakers. Products cannot be sold to retail food establishments or distributed through wholesale channels without a license.

Labeling

What labeling is required?
  • For home-canned goods (§97.29(2)(b)2): label must include the name and address of the preparer, the date canned, the statement 'This product was made in a private home not subject to state licensing or inspection,' and ingredients in descending order of prominence with major allergen common names listed.
  • A sign at the point of sale must state: 'These canned goods are homemade and not subject to state inspection.' For home bakers under the Kivirist exemption, labeling requirements are not separately codified.

Statute excerpt

Wis. Stat. §97.29
What does the Wisconsin cottage food statute say?
  • 97.29(2)(b)2. A person is not required to obtain a license under this section to sell at retail food products that the person prepares and cans at home in this state if all of the following apply: a. The food products are pickles or other processed vegetables or fruits with an equilibrium pH value of 4.6 or lower. b. The person sells the food products at a community or social event or a farmers' market in this state. c.
  • The person receives less than $5,000 per year from the sale of the food products. d. The person displays a sign at the place of sale stating: "These canned goods are homemade and not subject to state inspection." e.
  • Each container of food product that is sold is labeled with the name and address of the person who prepared and canned the food product, the date on which the food product was canned, the statement "This product was made in a private home not subject to state licensing or inspection.", and a list of ingredients in descending order of prominence.
  • If any ingredient originates from milk, eggs, fish, crustacean shellfish, tree nuts, wheat, peanuts, or soybeans, the list of ingredients shall include the common name of the ingredient. [The Kivirist v. DATCP circuit court order (2017) additionally enjoined enforcement of food processing and retail food establishment licensure against home bakers of good character who sell nonhazardous, shelf-stable baked goods direct to consumer at low volume, without a stated dollar cap.
  • This court order was not appealed by DATCP and remains good law. A subsequent Court of Appeals decision (2024) held that this exception does NOT extend to unbaked nonpotentially hazardous homemade goods (chocolates, fudges, candies, etc.).]

Official sources

Where should I verify these rules?
  • State agency cottage food page: https://datcp.wi.gov/Pages/Programs_Services/CottageFoodLaws.aspx
  • Statute: https://docs.legis.wisconsin.gov/statutes/statutes/97/29

Summarized from official Wisconsin cottage food statute research and agency guidance. Agency rules change — verify on the official site before relying on this information.

Next step

Cottage Pro — $15 one time

This page is the free Wisconsin statute. Cottage Pro is the apply checklist and workspace.

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The Cottage Baker's Field Guide (PDF)

A 6-page reference covering all 51 jurisdictions with methodology and tier explainers — same data as this directory, ready to print and tape to your wall.

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New bills, rule changes and local news for home bakers in Wisconsin. Every story links to its source.

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What does the Freedom tier mean for Wisconsin?

Tier: Freedom. Sell almost anything direct to consumer with no sales cap. Often called a 'food freedom' law — local zoning is the main remaining constraint.

Wisconsin cottage food law — quick summary

Wisconsin cottage food law in 2026: summary

Last verified against the official sources linked on each line.

What changed in the 2026 Wisconsin cottage food law?
How do I start a cottage food business in Wisconsin?
Start here

How to start in Wisconsin

A practical path from “am I allowed?” to first sale. Not legal advice — confirm every step with Wisconsin agencies and your local offices.

  1. Confirm your products are allowed

    Wisconsin allows Two distinct pathways: (1) Statute §97.29(2)(b)2 allows unlicensed home-canned pickles and acidified vegetables/fruits (pH 4.6 or lower) sold at community events or farmers' markets, capped at $5,000/year; (2) The Kivirist court order (2017) allows home bakers of good character to sell nonhazardous, shelf-stable baked goods direct to consumer at low volume without a license, with no stated dollar cap. DATCP may not enforce licensure against such bakers.. High-risk or refrigerated foods usually need a commercial kitchen — not a cottage exemption.

  2. Choose sales channels you can actually use

    Sales cap: Tiered. Indirect / wholesale-style sales: No. Farmers markets and direct-to-consumer pickup are the usual start. Check county and city rules before advertising porch pickup.

  3. Clear local zoning, licenses, and tax IDs

    State cottage food rules are the floor. Your city or county may still require a business license, home occupation approval, HOA permission, or sales tax registration. Do this before you print an address on Instagram.

  4. Registration, training, and kitchen rules

    State registration: No. Food handler / training: No. Kitchen inspection: No. Complete certificates the market or agency will ask for.

  5. Build compliant labels

    Use the Wisconsin label requirements on this site (and the free template). Match disclaimer language to the statute or agency guide before you print a batch.

  6. Soft-launch, then first paid sales

    Keep a simple sales log from day one so you stay under any annual cap. Soft-launch with pre-orders before a full market day.

  7. Verify with official sources

    Re-check the state cottage food page and your local health / planning office before you invest in equipment or marketing. Rules change.

Label checklist

What usually goes on the package

  • Product name (common or usual name of the food)
  • Business or producer name
  • Producer address (or address alternative your state allows)
  • Ingredients in descending order by weight
  • Major allergen disclosures (e.g. wheat, milk, eggs, soy, tree nuts, peanuts, fish, shellfish, sesame)
  • Net weight or quantity
  • Home-kitchen disclaimer: “This product was made in a private home not subject to state licensing or inspection.”

This is a planning checklist compiled for home bakers. It is not legal, tax, or zoning advice.

What are the Wisconsin sales cap, allowed products and registration rules?
Sales cap

Tiered

Allowed products

Two distinct pathways: (1) Statute §97.29(2)(b)2 allows unlicensed home-canned pickles and acidified vegetables/fruits (pH 4.6 or lower) sold at community events or farmers' markets, capped at $5,000/year; (2) The Kivirist court order (2017) allows home bakers of good character to sell nonhazardous, shelf-stable baked goods direct to consumer at low volume without a license, with no stated dollar cap. DATCP may not enforce licensure against such bakers.

Registration

Registration: No. Food handler cert: No.

What does the Wisconsin cottage food statute say?
Statute

Wisconsin Statutes Chapter 97 Food, §97.29 Food processing plants (cottage food exemption at §97.29(2)(b)2); supplemented by Kivirist v. DATCP court order (2017) for home bakers

Citation: Wis. Stat. §97.29 · Last amended 2025
Verbatim excerpt

97.29(2)(b)2. A person is not required to obtain a license under this section to sell at retail food products that the person prepares and cans at home in this state if all of the following apply: a. The food products are pickles or other processed vegetables or fruits with an equilibrium pH value of 4.6 or lower. b. The person sells the food products at a community or social event or a farmers' market in this state. c. The person receives less than $5,000 per year from the sale of the food products. d. The person displays a sign at the place of sale stating: "These canned goods are homemade and not subject to state inspection." e. Each container of food product that is sold is labeled with the name and address of the person who prepared and canned the food product, the date on which the food product was canned, the statement "This product was made in a private home not subject to state licensing or inspection.", and a list of ingredients in descending order of prominence. If any ingredient originates from milk, eggs, fish, crustacean shellfish, tree nuts, wheat, peanuts, or soybeans, the list of ingredients shall include the common name of the ingredient. [The Kivirist v. DATCP circuit court order (2017) additionally enjoined enforcement of food processing and retail food establishment licensure against home bakers of good character who sell nonhazardous, shelf-stable baked goods direct to consumer at low volume, without a stated dollar cap. This court order was not appealed by DATCP and remains good law. A subsequent Court of Appeals decision (2024) held that this exception does NOT extend to unbaked nonpotentially hazardous homemade goods (chocolates, fudges, candies, etc.).]

Source: docs.legis.wisconsin.gov/document/statutes/97.29 →
How does Wisconsin compare with neighboring states?
Compare nearby states

Wisconsin vs neighboring cottage food laws

Tier and sales-cap snapshot for Wisconsin and nearby states. Click through for full rules, labeling, and county pages.

StateTierSales capGuide
WisconsinYou are hereFreedomTieredThis page
IllinoisGreatNoneIllinois law →
IowaGoodNoneIowa law →
MichiganGreat50000Michigan law →
MinnesotaGreat78000Minnesota law →

Need a compliant product label for Wisconsin? Open the Wisconsin label mockup (free), or the Cottage Pro — 287-page label packet included.

Notes on Wisconsin cottage food rules
Notes
2017 court ruling (Lasser v. Schmitz) struck down sales cap. IJ has filed additional litigation to expand more.
Where can I verify Wisconsin's rules?
Wisconsin special guides
Which Wisconsin counties are covered?
By Locality

Wisconsin Counties

72 counties tracked. Pick yours for the local zoning + health department links.

View all 72 counties →
933K
560K
407K
Green Bay
268K
197K
191K
171K
169K
Janesville
164K
138K
137K
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Port Washington
92K
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Wisconsin Rapids
74K
Stevens Point
70K
Chippewa Falls
66K
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58K
52K
Lancaster
52K
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47K
46K
Menomonie
45K
Balsam Lake
45K
44K
Ellsworth
42K
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Rhinelander
38K
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Neillsville
35K
31K
31K
Sturgeon Bay
30K
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Dodgeville
24K
Eagle River
23K
Black River Falls
21K
Friendship
21K
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Richland Center
17K
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Shell Lake
17K
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Prairie du Chien
16K
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16K
Ladysmith
14K
Phillips
14K
9K
7K
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5K
What are the city zoning rules in Wisconsin?
Major cities

City zoning rules in Wisconsin

City zoning rules apply on top of the state cottage food law — home occupation, customer pickup, signage, and employees.

Milwaukee
American Legal Publishing

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Common questions

Wisconsin cottage food law — FAQ

Do I need a license or permit to sell homemade food in Wisconsin?

No registration required

What foods can I sell under the Wisconsin cottage food law?

Two distinct pathways: (1) Statute §97.29(2)(b)2 allows unlicensed home-canned pickles and acidified vegetables/fruits (pH 4.6 or lower) sold at community events or farmers' markets, capped at $5,000/year; (2) The Kivirist court order (2017) allows home bakers of good character to sell nonhazardous, shelf-stable baked goods direct to consumer at low volume without a license, with no stated dollar cap. DATCP may not enforce licensure against such bakers.

Is there a sales cap for cottage food in Wisconsin?

Tiered

How good is Wisconsin's cottage food law?

Wisconsin is a Freedom-tier cottage food state by Crosodo's rating criteria. Sell almost anything direct to consumer with no sales cap. Often called a 'food freedom' law — local zoning is the main remaining constraint.

Can I sell candy or fudge from home in Wisconsin?

Not under the home-baker exception. The Wisconsin Court of Appeals held that food licensing laws, as applied to unbaked homemade goods, do not violate due process or equal protection, so the exception covers baked goods only.(source: Wisconsin Legislative Council, Wisconsin Cottage Food Law (2025 issue brief))

What counts as a baked good in Wisconsin?

DATCP says baked goods are generally exposed to dry heat, transferred via air, above 140°F, in a closed chamber such as an oven. Some items made in a waffle maker or Dutch oven count; items dried in a dehydrator do not.(source: Wisconsin DATCP, Licenses and Homemade Baked Goods)

Keep exploring Wisconsin
What do bakers ask about Wisconsin?
Crosodo tees for Wisconsin bakers
Can I list my bakes in the Crosodo classifieds?
Classifieds

Resources for cottage food and home bakers

Supplies, courses, insurance, farmers markets, kitchen rentals, and local services. To advertise here, visit crosodo.com/advertise. Browse all classifieds.

Ads are paid placements. Crosodo does not endorse listed vendors. Verify all product, service, course, insurance, and legal information independently.

Is this Wisconsin page legal advice?
Important

Cottage food laws are amended every year. This is a starting reference, not legal advice. Verify with Wisconsin Department of Agriculture, Trade and Consumer Protection and your local health department before relying on this data.

Official filing: Wisconsin Department of Agriculture, Trade and Consumer Protection →

How does the Crosodo ladder work here? State vs county rules and pets
Wisconsin rule (statewide)Local rule: pick your county

Crosodo ladder · not a license · How the ladder works

  1. 0Bake for friends

    Give it away: gifts, potlucks, the office tray.

    $0

    Taking money? → Step 1

    Crosodo ladder

  2. 1Sell from home

    Sell shelf-stable bakes straight to the person who eats them.

    Want store shelves? → Step 2

    Wisconsin DATCP — Licenses and Homemade Baked Goods

  3. 2Sell to stores

    Sell to shops, cafés and resellers from an inspected kitchen.

    Wisconsin

    • Selling to stores: check with Wisconsin Department of Agriculture, Trade and Consumer Protection

    Want a storefront? → Step 3

  4. 3Commercial bakery

    Bake in a commercial kitchen. Sell from your own shop.

    Wisconsin

    • Commercial kitchen permit: check with Wisconsin Department of Agriculture, Trade and Consumer Protection

    Renew permits every year

  5. Pets: do I need a door?

    Wisconsin · Step 1

    Not verified yet

    Check with Wisconsin Department of Agriculture, Trade and Consumer Protection.

    Wisconsin · Step 2 (home)

    Not verified yet

    Check with Wisconsin Department of Agriculture, Trade and Consumer Protection.

Pick your county for local rules → Crosodo is a research guide, not a government agency. Not legal advice.